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rhode

Sponsored · Exhibit 01 · Pretzel Review Count

16,684 reviews on Peptide Lip Tint. Start with the one that smells like a pretzel.

Peptide Lip Tint in Pretzel is a nourishing formula with a hint of tint and shimmer that hydrates and replenishes lips while leaving a glossy, high-shine finish. It smells like a caramel-glazed pretzel. Size: 10 ml / 0.3 fl oz. Rated 4.5 out of 5 stars.

Find your Pretzel and see why people keep reviewing it.

peptide lip tint pretzel
16,684 reviews on one lip tint

16,684

reviews on Peptide Lip Tint

RHODESKIN.COM

Peptide Lip Tint in Pretzel

Shop Pretzel
Format
Product hero
Persona
Lip-tint shopper who reads the reviews before adding anything to cart
Reason to buy
16,684 lip tint reviews
Funnel stage
Top of funnel
Product
peptide lip tint pretzel
Lands on
Landing page

Why it should work. A large review count is the strongest concrete proof the brand holds for a lip product.

Tests. Whether a review-count hero beats a scent-led hero for cold audiences.

rhode

Sponsored · Exhibit 02 · Duos Free Shipping

Cheeks and lips, matched in one effortless everyday set.

The Duos pairs Pocket Blush and Peptide Lip Tint for an effortless everyday look, in shades of your choice. It is $45.00, and we offer free US shipping on orders over $45. Choose a rhode duo or curate your own set.

Includes 2 full-size products. Pick your shades and go.

the duos
free US shipping on orders over $45

Blush and tint, paired up

Pocket Blush + Peptide Lip Tint

RHODESKIN.COM

The Duos: Cheek + Lip Set

Shop The Duos
Format
Offer on product photo
Persona
Gift-minded shopper who wants matched blush and tint
Reason to buy
Free US shipping
Funnel stage
Bottom of funnel
Product
the duos
Lands on
Landing page

Why it should work. The shipping threshold is a real offer and the set gives two products in one decision.

Tests. Whether the shipping offer lifts conversion on the set at the bottom of the funnel.

rhode

Sponsored · Exhibit 03 · Four Essentials Kit

Four daily skin essentials, bundled into one kit for your routine.

The rhode Kit gathers Pineapple Refresh, Glazing Milk, Peptide Glazing Fluid and Barrier Restore Cream. Our skincare essentials are designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

Start with the whole routine instead of one step.

the rhode kit
Four essentials, one kit
  1. 1Pineapple Refresh
  2. 2Glazing Milk
  3. 3Peptide Glazing Fluid
  4. 4Barrier Restore Cream

RHODESKIN.COM

The rhode Kit: Four Essentials

Shop The Kit
Format
Product photo, ingredient chips
Persona
Skincare newcomer who wants a complete routine in one purchase
Reason to buy
Skin barrier, dewy glow
Funnel stage
Middle of funnel
Product
the rhode kit
Lands on
Landing page

Why it should work. Naming each product answers what is in the kit before the click.

Tests. Whether listing the contents lifts click-through on the skin set.

rhode

Sponsored · Exhibit 04 · Essence And Mist

Ceramide facial essence, meet your new second step.

Glazing Milk is our ceramide facial essence. Pair it with Glazing Mist, our hydrating face spray, and you have two steps pointed at the same goal: nourish your skin barrier and give instant dewy glow.

Essence first, mist when you need it.

Essence first, then mist

glazing milk

  • Glazing Milk
  • Ceramide facial essence
  • Glazing Mist
  • Hydrating face spray
glazing milk

RHODESKIN.COM

Glazing Milk Ceramide Essence

Shop Glazing Milk
Format
Menu-card split, product photo
Persona
Barrier-minded shopper building a simple, short routine
Reason to buy
Skin barrier, dewy glow
Funnel stage
Middle of funnel
Product
glazing milk
Lands on
Landing page

Why it should work. A menu card makes a two-step routine readable in one glance.

Tests. Whether a pairing card sells the essence better than a single-product shot.

rhode

Sponsored · Exhibit 05 · Monaco Close Up

A teeny take on our coveted cream blush. Monaco is where we start.

Pocket Pearl flushes cheeks with a reflective, shimmery finish. The lightweight formula melts on smoothly and lasts all day, while hydrating skin for baby-soft cheeks. Size: 2.5 g / 0.08 oz. Pick the shade that suits you.

Look closer, then pick the shade that is yours.

Pocket Pearl in Monaco

Pocket Pearl in Monaco

Up close

Up close

Pocket Blush + Peptide Lip Tint

Pocket Blush + Peptide Lip Tint

A teeny blush, big shimmer

RHODESKIN.COM

Pocket Pearl in Monaco

Shop Pocket Pearl
Format
Three-photo collage
Persona
Blush wearer who likes a shimmery cheek that lasts all day
Reason to buy
Baby-soft cheeks
Funnel stage
Top of funnel
Product
pocket pearl monaco
Lands on
Landing page

Why it should work. Three photos show the finish up close and the blush next to a lip tint.

Tests. Whether a collage lifts engagement on a shimmer blush.

rhode

Sponsored · Exhibit 06 · Pearly Glow

Highlight Milk 02: the multipurpose luminizer for bare skin and makeup.

Highlight Milk enhances bare skin and makeup with a pearly glow. It is a multipurpose luminizer, so one product can go under your makeup or on top of it. Choose from the shades in the Highlight Milk range.

Bare skin or full makeup, same pearly glow.

highlight milk 02

Bare skin, pearly glow

RHODESKIN.COM

Highlight Milk Luminizer

Shop Highlight Milk
Format
Full-bleed photo
Persona
Minimal-makeup shopper chasing a pearly glow on bare skin
Reason to buy
Skin barrier, dewy glow
Funnel stage
Top of funnel
Product
highlight milk 02
Lands on
Landing page

Why it should work. One clear sensory promise works well for cold audiences.

Tests. Whether a bare-skin angle beats a makeup angle for the luminizer.

rhode

Sponsored · Native 01 · Soft Glam Notes

Pack list for a glowy face: three things, nothing extra.

The Soft Glam Set includes Highlight Milk and Pocket Bronze in shades of your choice, and Little Glazing Mist (30mL / 1.0 fl oz). Glowy makeup essentials, ready to toss in your bag for the weekend.

Your whole soft glam list, ticked off.

the soft glam set

Notes

My soft glam packing list

  • Highlight Milk, shade of my choice
  • Pocket Bronze, shade of my choice
  • Little Glazing Mist
  • Soft glam, sorted

RHODESKIN.COM

The Soft Glam Set

Shop The Set
Format
Notes app over product photo
Persona
Commuter or traveler who wants glowy makeup in a few pieces
Reason to buy
Skin barrier, dewy glow
Funnel stage
Middle of funnel
Product
the soft glam set
Lands on
Landing page

Why it should work. A notes-app list looks like a friend's post and tells what is in the set.

Tests. Whether a native list format beats a polished set shot.

rhode

Sponsored · Native 02 · Group Chat Pretzel

Your friend noticed your lips. Of course she asked what you wore.

Peptide Lip Tint in Pretzel has joined the rhode lineup forever. It hydrates and replenishes lips with a hint of tint and shimmer, leaves a glossy, high-shine finish, and smells like a caramel-glazed pretzel. Size: 10 ml / 0.3 fl oz.

Pass along the Pretzel. She will ask again.

Maya

Wait, which lip tint is that?

peptide lip tint pretzel

Peptide Lip Tint in Pretzel. It smells like a caramel-glazed pretzel.

Sending the link right now.

RHODESKIN.COM

Pretzel Peptide Lip Tint

Shop Pretzel
Format
Message thread with photo
Persona
Beauty-chat regular who texts friends every new find
Reason to buy
Scents you can name
Funnel stage
Top of funnel
Product
peptide lip tint pretzel
Lands on
Landing page

Why it should work. Word-of-mouth framing makes the scent the reason to ask.

Tests. Whether a chat format earns more saves than a product shot.

rhode

Sponsored · Native 03 · Pretzel Vs Sugarmint

Vote: Pretzel lip tint or Sugarmint lip boost? Tell us in stories.

Pretzel is a Peptide Lip Tint that smells like a caramel-glazed pretzel, with a hint of tint and a glossy, high-shine finish. Sugarmint is a Peptide Lip Boost, our plumping lip mask. Tell us which one lives in your bag.

Vote in stories, then shop your side of the poll.

Peptide Lip Tint in Pretzel
Peptide Lip Boost in Sugarmint

Pretzel or Sugarmint?

Peptide Lip Tint in PretzelPeptide Lip Boost in Sugarmint

RHODESKIN.COM

Pretzel Or Sugarmint

Shop Lip
Format
Stories poll
Persona
Lip-product collector who loves picking a side
Reason to buy
Scents you can name
Funnel stage
Top of funnel
Product
peptide lip tint pretzel
Lands on
Landing page

Why it should work. A poll invites a tap and puts two products in front of the same person.

Tests. Which of the two products draws more votes and clicks.

rhode

Sponsored · Native 04 · Lip Camera Roll

Last Sunday's camera roll was mostly lips. Yours too?

Peptide Lip Shape Squeeze is the contouring lip shaper. At rhode, lip care is skincare, and the Peptide family also includes our lip tints and lip boosts. Scroll your own roll and see how many lip photos need a shaper.

Make Squeeze your next lip photo. Camera roll ready.

peptide lip shape squeeze
RecentsSunday
afternoonEdit

Camera roll, lips edition

RHODESKIN.COM

Peptide Lip Shape Squeeze

Shop Squeeze
Format
Camera-roll share
Persona
Phone-photo lover who documents every single lip look
Reason to buy
Lip care is skincare
Funnel stage
Middle of funnel
Product
peptide lip shape squeeze
Lands on
Landing page

Why it should work. A camera-roll share reads as a personal post, not an ad.

Tests. Whether a native roll format lifts attention on the lip shaper.

rhode

Sponsored · Meme 01 · One Tube Drake

Your lip routine, but make it one tube instead of two steps.

Peptide Lip Tint is a nourishing formula with a hint of tint that hydrates and replenishes lips while leaving a glossy, high-shine finish. Lip care is skincare, and now it comes with a little color. Size: 10ml / .3 fl oz.

One tube. Less digging in your bag.

One tube beats two steps

Drake Hotline Bling meme about rhode

Lip color and balm as two separate steps

Peptide Lip Tint: hint of tint, lips hydrated

rhode

RHODESKIN.COM

Peptide Lip Tint

Shop Lip Tint
Format
Meme template, product swapped in
Persona
Busy morning person who wants fewer steps and more shine
Reason to buy
Lip care is skincare
Funnel stage
Top of funnel
Product
peptide lip tint pretzel
Lands on
Landing page

Why it should work. The category contrast is familiar and needs no competitor named.

Tests. Whether a humour format wins attention for the lip tint.

rhode

Sponsored · Meme 02 · Distracted By Pearl

Pocket Pearl in Monaco just walked into your makeup bag.

A teeny take on our coveted cream blush, Pocket Pearl flushes cheeks with a reflective, shimmery finish. It melts on smoothly, lasts all day, and hydrates skin for baby-soft cheeks. Your old blush will understand.

Sorry, old blush. It was a good run.

New blush just walked in

Distracted Boyfriend meme about rhode

Pocket Pearl in Monaco

You, mid-getting ready

Your usual blush

rhode

RHODESKIN.COM

Pocket Pearl Cream Blush

Shop Pocket Pearl
Format
Meme template, product swapped in
Persona
Loyal blush user who is tempted by something shimmery
Reason to buy
Baby-soft cheeks
Funnel stage
Middle of funnel
Product
pocket pearl monaco
Lands on
Landing page

Why it should work. A switching joke fits a shimmer blush aimed at loyal blush users.

Tests. Whether switching humour moves existing blush users.

rhode

Sponsored · Meme 03 · Smell Test Buttons

Two lip tints, two smells, one very hard decision before checkout.

Peptide Lip Tint in Pretzel smells like a caramel-glazed pretzel. Honey Mango smells like a juicy bite of mango. Both are a nourishing formula with a hint of tint that hydrates and replenishes lips with a glossy, high-shine finish.

Get both and stop sweating over it.

Caramel pretzel or juicy mango?

Two Buttons meme about rhode

Smells like a caramel-glazed pretzel

Smells like a juicy bite of mango

Me, picking one lip tint

rhode

RHODESKIN.COM

Pretzel Or Honey Mango

Pick Your Tint
Format
Meme template, product swapped in
Persona
Scent-first shopper who picks beauty products by smell
Reason to buy
Scents you can name
Funnel stage
Top of funnel
Product
peptide lip tint pretzel
Lands on
Landing page

Why it should work. Scents are the real differentiator between shades and the choice is relatable.

Tests. Whether scent copy drives clicks over shade copy.

rhode

Sponsored · Meme 04 · Routine Levels

Routines have levels. Here are ours, from first step to full kit.

Start with Pineapple Refresh, our cleanser. Add Glazing Milk, the ceramide facial essence. Then go all in with The rhode Kit, four daily skin essentials from skincare designed to nourish your skin barrier and give instant dewy glow.

Pick your level and build up from there.

Level up the routine

Expanding Brain meme about rhode

Splashing water and calling it a routine

Pineapple Refresh, the daily cleanser

Glazing Milk, the ceramide facial essence

The rhode Kit: four daily skin essentials

rhode

RHODESKIN.COM

Pineapple Refresh Cleanser

Build Routine
Format
Meme template, product swapped in
Persona
Routine-curious shopper ready to add a second or third step
Reason to buy
Skin barrier, dewy glow
Funnel stage
Top of funnel
Product
pineapple refresh
Lands on
Landing page

Why it should work. The levels format walks a beginner from cleanser to the full kit.

Tests. Whether laddering products raises add-to-cart on the entry cleanser.

rhode

Sponsored · Meme 05 · Lip Care Debate

Hot take, sorry: lip care belongs in your skincare routine.

Peptide Lip Boost in Sugarmint is our plumping lip mask. Peptide Lip Tint is a nourishing formula with a hint of tint. Both give lips the same attention you give your face, because lip care is skincare. Go ahead and change our minds.

Bring your best counterargument. We will read it.

Lip care is skincare.

Change My Mind meme about rhode

Lip care is skincare.

rhode

RHODESKIN.COM

Lip Care Is Skincare

Shop Lip Care
Format
Meme template, product swapped in
Persona
Skincare loyalist who skips lips in the daily routine
Reason to buy
Lip care is skincare
Funnel stage
Top of funnel
Product
peptide lip boost sugarmint
Lands on
Landing page

Why it should work. The brand's own line works as a debate sign.

Tests. Whether the lip-care-as-skincare idea alone stops the scroll.

rhode

Sponsored · Meme 06 · Duos Master Plan

Step one, step two, then you realize it was always one set.

The Duos includes two full-size products: Pocket Blush and Peptide Lip Tint in shades of your choice. Pocket Blush wakes up cheeks and lips with a satiny, diffused flush, and the tint leaves a glossy finish.

Pick your shades. Plan complete.

The plan: just buy The Duos

Gru's Plan meme about rhode

Pick a Pocket Blush shade

Pick a Peptide Lip Tint shade

Find out The Duos is both in one set

Find out The Duos is both in one set

rhode

RHODESKIN.COM

Pick Blush, Pick Tint, Done

Build Your Duo
Format
Meme template, product swapped in
Persona
Shopper overwhelmed by shade choices who likes ready-made sets
Reason to buy
Blush and tint, one set
Funnel stage
Bottom of funnel
Product
the duos
Lands on
Landing page

Why it should work. The twist shows the set replaces two separate choices.

Tests. Whether the set message converts people already close to buying.

rhode

Sponsored · Meme 07 · Reviews Not Hunches

Choose the lip tint that comes with receipts, not guesses.

Peptide Lip Tint in Pretzel is rated 4.5 out of 5 stars, based on 16,684 reviews. It is a nourishing formula with a hint of tint and shimmer that hydrates and replenishes lips, finished glossy and high-shine.

Read them first. Then pick your shade.

Reviews beat hunches

Buff Doge vs. Cheems meme about rhode

Peptide Lip Tint: Based on 16,684 reviews

Buying lip color on a hunch

rhode

RHODESKIN.COM

16,684 Lip Tint Reviews

Read, Then Shop
Format
Meme template, product swapped in
Persona
Careful buyer who checks ratings before checkout
Reason to buy
16,684 lip tint reviews
Funnel stage
Bottom of funnel
Product
peptide lip tint pretzel
Lands on
Landing page

Why it should work. The rating and count give a final reason to trust the purchase.

Tests. Whether proof beats product detail at the bottom of the funnel.

rhode

Sponsored · Meme 08 · MagSafe Lip Holder

Stop digging through your bag for lip color. Put it on your phone.

The Snap-On Lip Case is a lip holder with MagSafe, so your lip product stays with your phone instead of sinking to the bottom of your bag. See it in Colada, one of the colors in our lip case lineup.

Lip tint within reach, every time.

Your lip tint, now on MagSafe

Tuxedo Winnie The Pooh meme about rhode

Digging for a lip tint at the bottom of your bag

Snap-On Lip Case: lip holder with MagSafe

rhode

RHODESKIN.COM

Snap-On Lip Case

Shop Lip Case
Format
Meme template, product swapped in
Persona
Always-late commuter who loses lip color in a bag
Reason to buy
Lip care is skincare
Funnel stage
Middle of funnel
Product
snap-on lip case
Lands on
Landing page

Why it should work. The bag-digging problem is relatable and the case solves it.

Tests. Whether an accessory angle opens a different audience.

Photography and product names belong to rhode. Every ad lands on a page in this package. Memes use real, recognizable templates with rhode product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.